Let’s all take a moment and enjoy the recent advertising means used by rappers of late. JAY Z isn’t going to slow momentum of his upcoming 12th studio album, (damn, this dude is old!) Magna Carta Holy Grail. Early Saturday the hip-hop mogul placed the track listing in the hands of his fans by having his publicist distribute black binders to the first few (and lucky) fans who met up with her in Brooklyn via a scavenger hunt. Track titles were listed on each page, but the lyrics were blacked out in a similar style to the visuals on Samsung’s website, or even previously his Blueprint 3 album cover.
Enough talk, check it out after the break. Read the rest of this entry »